About HyperSubstrate
Boilerplate — use as-is:
HyperSubstrate gives accounting practices AI employees: named digital staff with defined jobs, hard boundaries, and a human boss. Nothing reaches a client, a ledger or a regulator without a named human's approval, and every action is written to an inspection-ready audit trail. Built in Ireland. Hosted and processed in the EU. hypersubstrate.com
The wordmark
The wordmark splits at the syllable: Hyper in the foreground colour, Substrate always in jade. Never reverse that order, never colour both halves.
Clearspace
Minimum clearspace on all sides equals the cap height of the wordmark. Never crowd it with other marks.
Downloads
Wordmark · light backgrounds SVG Wordmark · dark backgrounds SVG HS logomark PNG Colour tokens CSS
The SVG wordmarks reference the Bricolage Grotesque webfont. For print or design tools, install the font (free on Google Fonts) or request vector-outlined files from us.
Colours
Core
Signal accents — used sparingly
Jade is the brand accent and carries meaning (approval, trust, "Substrate"). Rose is reserved for warnings and don'ts. Please don't recolour the palette.
Typography
Headlines and the wordmark. Tight letter-spacing (−2 to −3.5%).
Everything readable. Set at 15–16px, line-height ~1.55.
Small uppercase labels, figures, evidence. Letter-spaced 14–16%.
No licence needed: Bricolage Grotesque, Inter Tight, IBM Plex Mono.
Tagline
Your AI team, with proof it did the work right.
Do & don't
- DOSet the wordmark in Bricolage Grotesque, extra-bold, with "Substrate" in jade
- DOUse the dark-background version on photography — over a solid ink scrim
- DOCall the product "HyperSubstrate" (one word, capital H and S) and the staff "AI employees"
- DON'TSet the wordmark in a serif, add a gradient, or outline it
- DON'TColour "Hyper" jade and "Substrate" dark — the split never reverses
- DON'TPlace the wordmark on a photograph without a solid ink scrim
- DON'TCrowd the clearspace with other logos or text